Virtual ideation is an important stage in any effective FEI cycle. What are the other stages? Read the article to learn the six we recommend. Illustration by Gregg Fraley.

Anatomy of an Effective FEI Cycle

(2012 - Gregg, Kate & Indy)

The Front End of Innovation is that fuzzy bit where someone, or a group, conceives a new business concept. We say “fuzzy” because it’s the part of the innovation process that is the most purely creative. It’s a step into the unknown to create something new and calls for different tools and techniques. Because it’s fuzzy, we think it’s useful to break it down and look at it step-by-step.

This article - by Gregg Fraley, Kate Hammer and Indy Neogy, explains who should participate in the FEI cycle, and what ts six key stages should accomplishment.

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Breaking the ISE: Mashup for Innovation Success

(2012 - Gregg, Kate & Indy)

Mash-ups are an innovation power tool. Most breakthrough innovations are the result of combining concepts or ideas that at first glance would have no relationship with each other. Finding the relationship between concepts often breaks new ground. This article delves deeper into the concept of mashups and how you can work with it to achieve innovation success.

This article - also by Gregg Fraley, Kate Hammer and Indy Neogy, defines "mashup", provides memorable pop culture examples, explains why mashups are important for innovation. Most importantly, the article sets out how to do mashup thinking. (If you need help accessing stimulus from adjacent or completely unrelated sectors, try IdeaKeg.)

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Business is changing. To be successful in the twenty-first century, businesses in developed economies must connect with people’s emotions. This move towards greater emotional intelligence explains why “storytelling” has become so fashionable in marketing and therefore, in the following article, we will explain how you can bring storytelling into your innovation work. The aim:helping you create novel concepts that also connect emotionally.

Kate Hammer's article describes analogies, future-tense stories and StoryFORMs, which are three tools innovators can use to create novelty and/or communicate. StoryFORMs has been compared to Business Model Canvas (Osterwalder & Pigneur) because it is a visual thinking tool that helps people clarify what they're offering to whom. Unlike the canvas (and its new element, the Value Proposition Canvas 2014), StoryFORMing helps people affirm their sense of purpose and connection with the wider world.. 

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