Website terms and conditions

The content (except where expressly credited to third-parties) is the property of Kiln Ideas Ltd. Kiln Ideas Ltd is a private limited company registered in England & Wales 07411257. The registered office is 13 Cromwell Tower, Barbican, London EC2Y 8DD, United Kingdom.

Kiln Ideas Ltd (est. 2010) invented IdeaKeg (launched in 2011, and in production consistently ever since). Kate Hammer (Director of Throughline Ltd, Co-Director of KILN) invented storyFORMing. The launch talk was June 2012. 

This website is for information purposes.  Your use of the website is your responsibility.

While we host the site with a reputable provider, we cannot guarantee that the site will perform consistently. 

If you need articles or movies housed on the website to use IdeaKeg, we can at your request make digital copies available to you through other means (e.g. DropBox, Vimeo) to ensure that no service disruption to this website or its feeds impacts your use of KILN products. 

When we link to materials on third-party sites, we do our best to ensure that the links function and that the material is suitable. We cannot guarantee however the integrity of third-party sites. If clicking on a link leads you to inappropriate or offensive material, please act responsibly by closing your browser. If you let us know, we will remove the outbound link. 

Fair use of this website is reading it online, and printing hard copies only for your own individual use. Please do not download the movies or screen them without our prior permission. Likewise, please ask before you use any of the images on this site, be they drawings, photographs, charts, diagrams, etc. 

Should any dispute arise as a result of your use of this website, we will address this according to the laws of England & Wales. 


We value your visits and respect the time and attention you give to KILN.  

When you enter details on the contact forms, your data will be housed in our cloud-based CRM and you will be automatically enrolled in the KINDLING e-newsletter service. You can unsubscribe at any time.  

At no time will your details be shared with a third-party without your prior knowledge and express agreement.  As academic research into KILN's effectiveness is underway, we may from time to time approach companies requesting permission to introduce a qualified researcher with a study prospectus. 

Because we are using a third-party cloud based system to house our mailing list, we cannot guarantee that the data will be preserved. From time to time, you may find you need to re-enrol to continue to receive KINDLING. We apologise for any inconvenience this may cause. Also we reserve the right to block subscribers if we believe they are mis-using the freely provided content or abusing KILN's brand or goodwill.