Full day or half day?

The lenght of your workshop will depend in several variables, the first one being the availability of the team. For a complete IdeaKeg interaction, we recommend at least one full day. But if you only have a couple of hours, you can still make the most of your team's time and get more creative results.

Before the session: Pre-work

Before you start your session, it's important to understand the need that the team's efforts wants to meet. It's important to start with a wish statement, that is broad and represents the core wish for the challenge at hand. "I wish fo a business that does good", or "I wish to double my sales", or whatever the wish is for the decision maker should be discussed beforehand. Along with the wish, it's also important to have a Fact Finding conversation, where all the facts as they are perceived from the problem owner's perpective are disclosed. It's important to share facts with the resource team - but you and the problem owner can curate the list of facts if time is an issue.

Generating ideas is hard work. Consider having different sessions for generating problem statements and ideas. Maybe you can have a smaller or different team for the ideation session. Especially if you only have half a day, it's wiser to focus on generating as many problem statements as you can, guiding the participants in the language and the phrasing of the questions.

The big day: Setting up the room

Your workshop starts before anyone arrives in the room. A smart room design can help you get people to buy into your method, and gives you credibility, as it shows you know what you are doing and are prepared. For an IdeaKeg interaction, it's important to have space for people to have standing up rounds, tables for the sitting rounds, and wall space for all the findings.

Getting sticky flipchart paper or using masking tape to pre setup paper on the walls helps the process. You will need 4 stations to get until problem framing, and 5 if you're going for ideas.

Try to think about where each activity is going to take place, and put yourself in the participants' shoes - where would this activity happen in the most effective way?


Breaking the ice: Get people to start mashing-up ideas

One interesting way to start and already get people to begin thinking in the mashup way we want for an IdeaKeg interaction is using the SparkDeck. Just set all the cards in a table, face up or down, up to you. If you allow people to choose the picture they will be closer to their comfort zone, so it depends on your assessment of the group. Once everyone has a photo, ask them:

What does this picture remind you of? How do you think that relates to what you bring to the group today?

Not only will that spark the thinking on your team in a different way, it will give you a clue on where each participant stands with the session.

Igniting the team's curiosity with IdeaKeg

It's time to go into the IdeaKeg. When you buy any edition of the IdeaKeg you get the infUSE guide, detailing how to facilitate a session step by step. Allow people more time for the first object. It's a good idea to scribe for them, and have them call out their thoughts on each round. After each object, have a quick break so people can regroup and relax.

If you're focusing on the question statements, you will get to round 4 with each object. If you're going for ideas, maybe get to round 4 with a couple of objects before moving on to the ideation.

See below the link to a short movie about the ideal interaction:


Sample Schedule for a 4-hour interaction

Here's an example of the schedule of an interaction - you can build your own depending on the needs of your team and the time you have available. We highlight the importance of timekeeping and a materials list, so you won't forget something crucial for the big day.