Case Study: IdeaKeg: Whirlpool


Whirlpool used IdeaKeg to effectively engage their teams in the innovation process as part of their commitment to rebuild their business processes and innovation management system. Their Global Director of innovation said: “IdeaKeg is an affordable approach to enhance parts of our process through its simple, relevant and practical application. We’ve been able to shorten some of the lens creation by 50 percent.” See the full story here

Case Study: IdeaKeg: Mimi Sherlock

An expert creative facilitator with 20 years experience, Mimi Sherlock is highly skilled at helping technical companies solve complex problems. "The value of IdeaKeg is how it engages people... I recommend it to my peers. The whole package works really, really well." See the full story here. 

Independent Study: IdeaKeg: Dr Orin Davis

Dr Davis worked with two workgroups to determine the effectiveness of IdeaKeg and found that "it is an effective tool for facilitating the creative problem-solving process in order to generate not just a higher quantity of ideas, but a higher quality of ideas.” See the complete study here. 

Reactions: IdeaKeg

Innovation is difficult, complex and rewarding. One of the best rewards is seeing the magic happen when clients hold an IdeaKeg object in their hands – in a nano second, their hearts and brains are connecting the dots to a new innovation.
— Elizabeth C Huggins, strategist & innovation catalyst
IdeaKeg is an amazing tool that effectively promotes lateral thinking and uniquely injects creative energy into brainstorming and ideation sessions.
— Jeff Dahl, Director of Engineering at Bobcat Company
This tool helps foster breakthrough thinking especially for those of us who tend to be left brain dominant. I found the scaffolding process to be highly effective in generating different ideas that ultimately tied into emerging trends
— Kim Saville, Director Of Innovation Processes, at Saint Gobain Performance Plastics

For more IdeaKeg reaction see here. 

Reactions: StoryForming

Kate’s work is genuinely innovative, unique and thought provoking. Whatever your industry, Kate’s storytelling ability contains a wealth of knowledge.
— Best-selling business and sports psychologist Damian Hughes
storyFORMing is a great tool, empowering a meaningful, contextual exploration and articulation of your organisation’s purpose and processes
— Scott Cooper, Head of Marketing Innovation at Sandpit Lab
Kate provides a structured approach that goes way beyond the ‘three acts, protagonist, challenge, resolution’ form by showing the boundaries between story elements and encouraging her audience to play and experiment with them to ultimately unearth the engaging.
— IBM UK brand and engagement leader Scott Stockwell

For more StoryForming reaction see here. 


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